![]() Observe Apple's rapid success with mobile phone and application sales. Look how quickly Apple moved into and dominated digital music with its iPod and iTunes launches. Some companies manage to pump out new solutions with apparently few obstacles. Instead of working hard to get into new growth markets, Microsoft, in the tradition of Xerox and Kodak, pours its talent, energy and money into trying to defend its PC operating system and office products markets, which have much slower growth and are under attack from new mobile devices. Additionally, it is in the midst of planning Office 2010, an enormously expensive upgrade of Office 2007, even though a huge number of customers still use Office 2003, completely ignoring or rejecting 2007 since it came available. Microsoft has turned to forcing new computer buyers to purchase them, since almost no one chooses to buy them. They've been a huge investment, but both have won a less than enthusiastic response from the vast majority of users. Instead, since 2008 Microsoft has busied itself launching two very expensive operating system upgrades, Windows Vista and 7, in an effort to defend and protect its historical PC operating system business. LikeĪnd Kodak, Microsoft has been horrible at effectively moving truly new products from development to the marketplace. And Bing is getting its growth almost exclusively from Why couldn't Microsoft keep up?Īlthough Microsoft was early with its MSN Web portal and early to launch Internet Explorer, it was extremely late in bringing out its search engine, Bing. Microsoft had 35% of the smartphone operating system market in January 2003, and only 15% in 2010, afterĪndroid slaughtered its market share. ![]() But little of it gets to market, and even less gets any real support. , under Steve Ballmer, has gobs of R&D and innovation. , Casio and Sharp eclipse it in digital camera sales. Kodak pioneered digital photography, inventing many of its elements but then let much smaller competitors like ![]() Worse are companies that blaze a trail into new markets and then limit their growth and let later upstarts overtake them. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |